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WAHM Bookings, Direct Sales Tips
Direct Sales Marketing Leads


Direct Sales Power Network Podcasts

Click on "Posts" to hear each podcast:

~Fun Ideas to Bump Up Website Sales

~What Makes You Different?

~The Power of Testimonials and How to Get Them.

~The Best Way to Get New Recruits
Comfortable in Their New Business.


Audio Training
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Secrets Of MLM Success - Use the Internet To Easily Enroll Strangers Into Your MLM Business

Sometimes we meet someone who we know has the personality to be great in our business… but we're afraid of the rejection if we approach them.

Why not combine face to face and the internet and expand your toolkit.

Here's the scenario:

You're standing in line at Starbucks. A really sharp person is standing in the line in front of you or behind. They look like they'd be great in your business.

What are you going to do?

Well if you want to add a lot of prospects to your list you better show up with your gun loaded for bear. The most efficient process, time wise, will be to send this person to your webpage to get your free book. You want to do everything you can to take the stress out of the situation for yourself and you and to make it easy for the person to say "Sure, give me your card or website".

So you will need to have your webpage with your opt-in form already active on the net. You'll also need an autoresponder account and a series of follow-up emails written. And of course you'll need your free book-either one you wrote yourself or one you have a license to distribute. For instance you can distribute my free book to anyone you like as long as you don't alter it and you leave the links intact. It will get you started until you make your own. Click my link below to get a copy.

Don't panic that most of these prospects won't actually visit your site. How many actually show for a meeting anyway? The ones that do enroll for the free book will be highly qualified.

You can of course ask for their card and phone them in a few days if they don't show up at your autoresponder… but if you want to work mostly online then just approach them, give them the website and move on.

Here's how you approach them. Shoot the breeze for a few moments and then just say:

"I've started a new business I'm really excited about and I'm looking for a new partner to work with. I think you could be really successful. You have a great personality (or whatever is appropriate). It's a Network Marketing business. Let me ask you a question: Are you at a time in your life where a Home Based Business could be a good fit for you?"

You'll get a lot of "no interest" responses, but more people than you imagine will be interested.

If they show some interest just say:

"I have a free book you can download from my website about how it all works and how you could participate. Here's my card; the website is on there. Take a look and call me if you have questions."

Sure a few of them will blow you off, but most of them will be polite. After a few tries you'll be way more confident.

If they say: "Network Marketing… isn't that a pyramid like Amway or something?" you can decide whether to continue the conversation or not. If they get on their high horse and try to put you down, let them go. You don't need people like that in your life. They only react like that because they have self esteem issues and you have wounded their vanity by not realizing that they're way too important to do "something like that". Feel amused by their little personality weakness… then get them out of your life ASAP. They'll poison your dream.

And then get back to business as usual!

I think in MLM it's best to have as many things as possible working for you. The Internet is a great tool for building a list of prospects.

If you would like to learn more about how I do it and how you can build your own MLM Business Online then I have just completed a new book: "The Perfect Online MLM Business".

You can download it FREE here: "The Perfect Online MLM Business"Jim Keayes is an expert Internet and MLM Marketer. He teaches people to be successful online.



5 Easy Tips for Building a Strong Downline

Your direct sales downline: You've got a one or are beginning to build one! This is one of the best parts of being a direct sales consultant, - the fact that you can share your passion for your business with others, help them to earn a little extra money and get paid for helping grow your company as well.

Now that you are a leader of a team, you'll need to build a strong relationship with team members to not only help them stay strong in their business, but to help your business grow stronger as well. A solid relationship will be one that's mutually helpful and everyone benefits.

But you may be wondering how to insure that team members feel included while still maintaining some type of balance with the rest of your life. Here are 5 easy tips for maintaining a great relationship with your team downline members:

1. Start off STRONG. When a new recruit first signs up, it's vitally important that you communicate often with her. One helpful ideas is to develop a series of emails to send to new member that talks them through those first confusing, scary, exciting days.

They will feel connected to the company and to you. You should communicate with your new recruit each day she is waiting for her kit. This is very easy to do with an autoresponder system, but can also be done by just copying and pasting into an email message every morning.

2. GIVE 15. Set aside fifteen minutes of each workday for team phone calls. Use those minutes to call one to five members of your group for a quick "just checking in" call. Leave a message if you get voicemail. The idea is to let them know that you're thinking of them and giving them a chance to hear your voice. This is a great time to ask how they're doing with their life as well and get beyond your company to show you care about them. They don't want to get the feeling you only care because you are making money off of them.

3. Get online! Develop a simple team website. It keeps communication open and strong with your group. You can have weekly topic discussions, contests, upload important files and just have fun with the whole group. The website is an easy interface and will allow them to "break the ice".

4. Hold meetings. This is another great way to foster unity and strong relationships within your group. If you have downline members that are out your area, have a quarterly conference call with everyone just to touch base. There are many free teleconference services via the internet that make it very easy to do. And if you can, have a face-to-face meeting once in a while as well. Some group leaders have meetings monthly or quarterly. Others do a once a year get together with everyone.

5. Ecards. They are FREE (great!), but also convenient and fun. Use an Internet calendar function to keep track of birthdays. Once a month go through the upcoming month and set up the ecard deliveries for the birthdays, anniversary dates for the next month or more. You can set these up to deliver up to a year in advance! Everyone like to get an ecard!

The bottom line to getting a strong downline team is to communicate in every way that you can. You will find that your direct sales team members will stay with your company much longer when you've fostered a strong relationship by keeping in touch! Much success!

So you wanna work from home?
A few tried-and-true ideas to get started now!

Work from home careers idea #1: The Internet

If you are looking for work from home careers, you really don’t have to look much further than the Internet. A quick search on the internet and you will find literally hundreds of work from home careers to choose from.

Among your choices are setting up your own Internet-based store and selling goods. Or, you can simply do as many have done and do your product selling through eBay. With the Internet, you can even set up a website filled with interesting content and sit back and let the site make you money using Google ads and affiliate memberships. Or, become a member of the many survey sites on the Internet that pay people just for sharing their opinions on up-and-coming products. In addition, the Internet is the source of literally hundreds of freelance job opportunities for those with a skill, such as writing or web design, to offer.

Work from home careers idea #2: Fairs and Arts & Craft Shows

Fairs and arts & craft shows are an additional source of work from home careers. If you enjoy creating your own crafts, you can do it from the comfort of your home and then sell them at fairs and craft shows. Or, you can purchase wholesale goods and turn them over for a profit by selling them at these fairs and shows. If you do not have a family or other obligations keeping you firmly rooted, you can even travel to nearby states and take advantage of the many shows and fairs around you. You can certainly keep yourself very busy in that way.

Work from home careers idea #3: Consignment Shops

If you are not interested in traveling to sell your wares, you might want to look into consignment shops. With consignment shops, you don’t have to spend your time traveling to fairs and shows and you don’t have to wait for customers to come by. Although you will have to pay the shop owner a small percentage of your earnings, this can be well-worth it in the time and trouble it saves you.

Work from home careers idea #4: Filling a Need

When searching for work from home careers, the best thing you can do is look around you and determine what there is a need for. In other words, if you live in a bustling business district, there may be a need for someone capable of business writing or graphic design.

Or, you might be able to really start a solid car wash business in this area, particularly if there are no or only a few car washes in the area. In addition, offering a twist to your car wash business that is not offered by other car washes such as the ability to take the person’s car while he or she is at work and getting it clean may set you apart from other car washes. At the same time, a car wash business may not be so successful in a small rural town where most people are more concerned about their tractors than their cars. So do your research and select your work from home career carefully before diving in.


What's She Got I Don't Got?

Why does a competitor's business expand while yours stays still? It might be only the difference of making a few easy tweaks in your branding and image.

But exactly what is branding, anyway? Think of branding as defining what a company is all about in the minds of its clients. Good branding differentiates your products and services in a positive way that really sticks in the minds of potential customers.

Let’s say you have been traveling around town without your morning coffee and are getting just a little cranky. Quick! What’s the first coffee shop chain that comes to mind? Chances are, you thought of Starbucks. Why?

* Attractive and easily read logo;
* Consistency of product, décor, signage, and interior; and
* A great product

Assuming your product is fabulous, it all comes down to image. Graphic design can play a huge part in that image. But what are some key things to consider?

A great logo is key.

You have already given a great deal of attention to your company name and believe that it speaks to who you are and what you do. Great! Now you need to wrap a graphic image around that name to carve out a prime piece of real estate in the mind of your target customer. That is exactly what a great logo can do.

Whether or not you eat fast food and regardless of your opinion as to what might constitute the best in fast food, my guess is that the name McDonalds conjures up an immediate image of the golden arches. Those golden arches really work as a logo!

The McDonalds logo is a good example of merging a symbol with a letter in the company name. It is also a good example of simplicity, another key element to great logo design. A good logo also:

* has a strong, balanced image with no little extras that clutter its look;
* is distinctive and bold in design, making it easy to see at a glance;
* has graphic imagery that looks appropriate for your business;
* works well with your company name;
* is done in an easy to read font;
* communicates your business clearly; and
* looks good in black and white, as well as in color.

Consistent visual identity is also key.

If you are going to capture that prime piece of real estate in the customer’s mind, you must provide not only a compelling image, but a consistent one. Use one logo and image and repeat in on everything. Don't try to mix and match similar items; it just dilutes your branding. For instance, if you sell golf equipment and use golf clubs in your logo and brand, don't use golf balls on your cards, and golf tees on your website, etc. It's confusing.

Each of the three images has its own distinct personality. You may be tempted to give your stationery, website, business card, brochures, and other marketing materials different visual personalities.

All of the materials that represent you, from business cards to brochures, need to have image consistency in order to be immediately recognizable by your customers…and potential customers…as being related to the unique brand that is your company.

Logo, color scheme, fonts, and layout that are consistent from letterhead to business card and from envelope to ad suggest credibility and stability, in addition to taking up more of that prime mental real estate by virtue of repetition. Inconsistency of graphic elements among materials not only suggests uncertainty and sloppiness, it is just plain forgettable.

Creating a great logo and maintaining consistency among all your marketing materials will take you a long way towards creating a memorable brand that just might make your competitors mutter, “What does she have that I don’t?”

The Good, Bad and Ugly of Leads Sources
Have you ever bought leads? Been successful with them? In the honest opinion of most mlm pros, right now there are very few quality lead sources out there. Before we show you a highly effective method of calling bad leads, let’s define what a bad lead is. We would define a bad lead as:

1. Someone who is not looking, or

2. Someone who has filled out a form for information but has received so many calls they are not interested in talking to anyone, or

3. Someone who claims to have no money, or

4. Someone who is not interested in this industry, or

5. All of the above

Let us know if we missed someone.

If you do what most networkers do when calling bad leads, you will first try to qualify the prospect. They will try to find out if they actually did fill out a form. They will want to know if the phone number is correct. They will want to know if the person on the list actually lives there.

All networkers do these things, and they tip off the prospect that this is a sales call. They also do something that is fatal to the networker… they hand over control to the prospect. Now here is a very important point: when a prospect is given control, and they believe they are about to be sold something, they will end the call.

Read that last sentence again, because it is very important.

Here is what most opening calls sound like:

Typical Networker: “Hi, Bob. This is John Smith in Ohio. How are you tonight? Bob, do you remember filling out a form requesting information on starting a home-based business?”

Okay, if this is a bad lead, you are not going to get much further than this. You have just given the prospect the opening to end the call, and most prospects will take it. The opening was asking them if they remember filling out a form. Never ask that question. And, John Smith in Ohio? I don’t know anyone from Ohio. The prospect thinks this is another amateur salesperson. How fast can I get this person off the phone?

Here’s an example of another opening:

Typical Networker: “Hi, Bob. As a fellow networker, I thought you might be interested in this business I’m involved in. Is this a good time to talk?”

In this opening, you’ve tipped your hand right away (which is okay, by the way). The problem is, if the prospect has negative feelings toward the industry, you just put yourself in a hole. If they don’t have negative feelings about the industry, the next sentence, “Is this a good time to talk?” gave the prospect the opening they needed to end the call. We will show you what we mean in the next example.

In both examples, the networker is trying to qualify the prospect. If you want to be more effective in calling leads, you must try to disqualify the prospect. In Conversational Recruiting™, you will use three moves to open the call. The first move is to cause confusion. The second move is a “set-up”. And the third move will disqualify the prospect.

Here’s a more effective way of opening the call:

Conversational Recruiter: “Hi!” This is Kevin, and you are? Hi, Bob. I haven’t caught you at a bad time, have I?”

So why is this opening better than the other two?

First, we didn’t use the prospect’s name. When the prospect’s name is used to open a call, three bad things can happen: 1) The name could be wrong on your list sheet. 2) That person might not live there. 3) You just tipped off the prospect that this is a sales call (which is okay if you handle the next two steps correctly).

Second, when we said, “I haven’t caught you at a bad time, have I?” we asked a negative question. You see, most networkers will ask if this is a good time to talk. The bad lead has heard this dozens of times, and has learned to say ‘no’ – which, in most cases, will end the call. The prospect has done this so many times; he now does it without thinking. But when the prospect says ‘no’ to our questions: “I haven’t caught you at a bad time, have I?” saying ‘no’ causes the call to continue.

The prospect is thinking, “What’s going on here?”

This is a very subtle, yet highly effective, move. The prospect gets a sales call, and they give their standard reply (which is given on autopilot). They expect the call to end (as it has dozens, if not hundreds, of times before), yet because of their response, the call continues.

The prospect then becomes slightly confused. When someone is confused, the last thing they want is control. They want someone to lead them out of their confusion. Who is in control of the call now? You, of course!

Real Men Sell Candles

I don't really think that much about candles. Meaning that if my wife is burning one of her Mia Bella candles I’m OK with that – if she’s not burning one, I’m OK with that too. If we have friends coming over, I’ll help by lighting up candles because they sure do help the house smell nice.

I’m helpful that way.

It wasn’t until I got roped into helping my wife at a craft show that I realized how important I was.

Did you know that women prefer to buy candles from men?

I’m sitting at the back of the booth doing my best to fade into the sides of the tent, minding my own business, when a customer practically runs over my wife to come over and ask me a question about the candle. Now I’m embarrassed – I have NO IDEA what the answer is! I feel like the kid who walks into class to discover that its mid-term exams and I didn’t study! I mumbled something semi-intelligent and my wife comes over and rescued me! Thanks, hon! Whew! That was a close call!

But it kept happening!!

Women, in droves, would walk around my wife to come over to me – huddled in the corner – and ask me about candles, fragrances, jars & which one do I prefer. Now, at this point you may be thinking – this guy must be some kind of gorgeous hunk. Sadly to say, nope. My wife disagrees, but, honestly, I’m just a thin, middle aged guy who’s unfortunately balding. There’s no George Clooney or Tom Cruise here -- just a guy sitting in the back of a candle booth trying to disappear.

Against my better judgment and to prevent my wife from killing me, I agreed not to run screaming from the booth if “one more woman asks me what my favorite candle fragrance is.” Then, I actually started to enjoy the attention. I mean, seriously, when do thin, middle aged balding guys get the undivided attention of 100s of women??? What the heck do I know about candles??? But these women were paying attention. I discovered I knew quite a bit about these candles – it’s amazing what you can pick up living in the house with a candle business owner and serious candle lover.

I started telling these ladies about how the candles are double-wicked, triple scented and practically soot free. I recommended fragrances that I thought their husbands would like. The ladies were hanging on my every stuttered word. At some point I think my wife decided to take a nap and let me go on with the show. Now, I’m pretty sure that if I hadn’t been at the show those ladies would have asked my wife the same questions, but you never know. My wife claims that between my charm & her great candles that we do better at shows when I help her. I can’t quite tell if she’s serious or if she’s pulling my leg. But I, and my ego, am willing to take her compliment at face value.

I’m helpful like that.

I own my own painting & wall covering business. When I finish up a job I started taking over one of my wife’s Mia Bella candles as a gift to the home owners. It’s rare that I don’t have my customers asking me about my wife’s candles. I often take orders for more candles. Women love to ask me about the candles and the different fragrances.

I have to tell you – if men out there are really looking for a way to attract women, forget fancy cologne and a designer car! I recommend that you sell candles! Just ask any of my, errr, my wife’s customers – Real Men Sell Candles!

Tony Saimond is the long-suffering husband of Sande Saimond, the owner of a successful>Home Based Candle Business with Scent-sations Mia Bella Gourmet Candles.

I Sell More Today!